3 ways to get repeat customers with packaging

E-commerce and how to gain repeat customers.

You want to know how to get repeat customers online. Well, besides making a super-awesome, blow your mind type product that people just “have to have”, there’s other ways to help. I’m guessing you know where we’re going with this. You’re at The Packaging Group, so we’re going to show you ways to use packaging.

e-commerce repeat customers

3 ways packaging can help you get repeat customers online.

  1. Tape
  2. Boxes
  3. Bubble 

So, all the things needed to protect a product in a package, right? Well, yes and no. It’s more than that. Let’s go over each to see how you can improve customer retention.

Tape

Water-activated tapeMaybe the first thing that people will see besides the box. Tape is more than just securing the boxes together to protect your product, it can represent your brand. We suggest our water-activated tape for two reasons. It’s going to be the best way to protect your package during shipping and they can be customized. Instead of having to spend a lot of money on a custom box for your products, why not choose to have your tape branded instead? It’s cheaper and looks just as nice. Water activated tape with your brand, logo, or messaging will show the customer you care about what’s inside the box.

Boxes

Corrugated BoxesYou’ve heard of unboxing, right? The fun of opening a package for the first time and getting to see how the product is displayed and protected in its packaging. If you haven’t heard of this yet, just search google or YouTube for “unboxing” and you’ll see just how popular it is. Why not give your customers the same experience with your products? The joy of opening a product for the first time should make them feel like a kid on Christmas morning. The last thing you wanted on Christmas was a poorly protected box ruining your gift! Don’t waste money on custom boxes with graphics all over them, we already talked about doing that with your tape. Make sure your box is strong enough to hold your products. Choosing the right corrugated can be the make or break for a customer. No one wants to see what’s inside a box that’s been damage. They may not even open the box to look and just return it right away. Can't decide on the right box? Try shopping our top 30 boxes.

Bubble 

Bubble WrapBubble wrap and bubble packaging in general is a great way to keep your products safe during transit. In the packaging industry we call products like this, fill. From Styrofoam packing peanuts to air pillow and bubble wrap, it can all help fill the space inside the package to help prevent damage. Another plus side to having some good fill inside the box, it adds another layer of mystery. First the customer has to rip away your branded tape from this sturdy box. After that, they have to sift through the peanuts or move away the bubble wrap from their gift. Adding more anticipation to the unboxing process while protecting your products at the same time. This one seems like a no-brainer.

 

Let’s enjoy getting mail again.

We’re all sick of junk mail these days, and we probably all have too many credit cards as it is. Let’s make sure your customers keep coming back and using those credit cards with your online site. Make them excited about getting mail again from the moment they see their package is delivered. Your brand extends beyond your website. Make sure it’s one cohesive package with these packaging tips to help you gain repeat customers.

 

 

Comments

Post a Comment

Popular posts from this blog

Poly sheeting for construction applications

Image
The construction industry uses poly sheeting. Poly sheeting for the construction industry   provides a temporary support of existing structures and the soil their on. The polyethylene material stands up to the elements and pressures during construction. Their biggest advantages to working in the construction industry is that they're water-proof, rot-proof, and resistant to chemicals. Poly sheeting can be used for construction, landscaping, masonry and more. Poly sheets are highly durable, have high strength, and are tear resistant. Plastic sheeting is useful for industrial applications, protection against the elements on construction sites, moisture and gas barriers and many other innovative uses. Poly sheeting for construction benefits: Construction enclosures Erosion control Shipping and packaging Insulation membranes We offer many poly sheeting packaging supplies in different mil thicknesses: 1 mil ,  1.5 mil ,  2 mil ,  3 mil ,  4 mil ,  6 mil ,  8 mil ,  10 mil
Read more

Coffee Pods - a Sustainable Solution or Fleeting Fad?

Image
  Whether you use them or not, single-use coffee pods have taken the world by storm... and with quite a large amount of controversy. So what made a luxury coffee producer choose aluminum for their coffee pods?   Luxury coffee producer Nespresso chose to use aluminum to create their pre-portioned capsules because it offered the best protection from oxidation, preserved coffee freshness, and prevented food waste through leftovers. (According to the Sustainability Manager at Nespresso, the kitchen sink is the largest source of consumption of coffee made by standard drip pots.) Now, we know individual coffee pods can be controversial, even to the point of attempted ban in the US and Europe, and creating aluminum is no easy process either. So why did Nespresso choose Aluminum where Keurig chose plastic?   In 2009, Nespresso decided to source sustainable aluminum with the help of the International Union for Conservation of Nature. By 2015, Nespresso has 14 non-government organizations
Read more

Plastic Strapping Buckles

Image
Plastic and Wire Buckles The work volume, production speed required, and required strength deter­mines closure method. For low volume, low tension applications, buckles are a good method of joining plastic strapping. This is particularly true if portability and cost are major issues. One can easily hand tension the strap, with or without the use of a hand pull or crank tensioner, and apply the buckle without the need of a power source. The metal buckles are stronger than the plastic ones and can withstand greater tensioning. Plastic buck­les are used on lighter weight loads, espe­cially in agriculture, as they can be easily hand applied in the field without the need for tools. Always Use: Phosphate finished buckles on bonded and all woven cord strapping. Galvanized finished buckles are required for composite cord strapping Bright finished buckles are for polypropylene strapping.   Read more on the other types of plastic strap closures and check out our selection of buckles
Read more