3 ways to increase customer loyalty with packaging

Brand Loyalty

Brand loyalty is becoming bigger and bigger these days. We've talked about the "unboxing" effect that is taking the packaging industry by storm. Customer want to feel connected to the brands they love, from the moment the package is in their hands. Here at The Packaging Group we're more than just selling you the supplies you need. We're also interested in helping your business succeed in branding. It's important to think about how to increase customer loyalty with packaging.

Get Online

Promote your online business! Social media is all the rage right? So make sure your customers are getting online, following you, and shopping again online. Add an insert to the packaging requesting your customers go online to right a review. Reviews can go along way to increasing your sales and online reputation. We all trust a company that has good online reviews? It's okay to ask for your customers for a positive review on the company or products. It's even easier if you offer them something in return.

Customer Loyalty Online

Discounts

Something you can offer your customer for in return for positive reviews is a discount code. You can also include these without asking them for anything. Just think back to how many times you've purchased something from a company again because you received a discount code. If you liked their product, you're going to go back. Why not reap the benefits of a sale later on? Your customers will appreciate the discount and will think of you in the future.

Credit Cards

Cross Sell

So they've already purchased something for you, great. They're now opening the package eagerly to finally get their hands on your product. Give them more reasons to shop with you again. Get them online, offer them a discount, and tell them what else they should be buying. Cross selling is a great way of increasing your sales and will help you determine how people are buying. Suggest other products customers may also like so they look to continue shopping with you. You never want them to purchase something and never come back, so give them a reason to come back.

Cross Selling

Now that you know what should go inside the packaging to promote your brand, get your packaging supplies! We have a great collection of #packaging to keep your business running.

Start by shopping our boxes.

 

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