The Packaging Group

Brand loyalty is becoming bigger and bigger these days. We've talked about the "unboxing" effect that is taking the packaging industry by storm. Customer want to feel connected to the brands they love, from the moment the package is in their hands. Here at The Packaging Group  we're more than just selling you the supplies you need. We're also interested in helping your business succeed in branding. It's important to think about how to increase customer loyalty with packaging. Get Online Promote your online business! Social media is all the rage right? So make sure your customers are getting online, following you, and shopping again online. Add an insert to the packaging requesting your customers go online to right a review. Reviews can go along way to increasing your sales and online reputation. We all trust a company that has good online reviews? It's okay to ask for your customers for a positive review on the company or products. It's even easier

THE PROBLEM A large lumber mill customer that turns trees into dimensional lumber had been using ¾ x .023 regular duty steel strapping at a cost of 5.6 cents per foot. They were spending a large amount annually on steel strap. The customer was interested both in saving money on their strapping and also in finding a safer material to use.  THE SOLUTION We recommended a substitution to 5/8 x .035 Polyester strapping . This material had a cost of just 1.6 cents per foot, a savings of over 71% per year. The customer needed a total of five sets of strapping tools in order to run the polyester strap.  We showed them an assortment of battery and pneumatically operated tools . Even after paying for the start-up tool cost, the customer still saved 71% in the first year alone.    LET'S RECAP Spending way too much money annually Steel strapping dangerous to use Labor is up due to time consuming process Switching to a polyester strapping and purchase 5 sets of tools.  Strong a

It's that time of the year, we're all in the Christmas spirit. We thought we'd share a case study with a company that was loosing money during the holidays before they came to us. So enjoy some eggnog, get in the holiday spirit and learn about saving money with plastic strapping! PROBLEM A producer of Christmas Trees in North Carolina needed our help. In order to transport more trees on a single truck, and to facilitate the transfer of inventory between retail locations, the customer began bundling the trees in compressed pallets held together by strapping. The customer was concerned that the ¾ x .025 high tensile steel strapping they had planned on using was going to be costly to them and dangerous for the workers who opened the bundles since the trees were under pressure. SOLUTION The Packaging Group proposed a new method of bundling the pallets that used polyester strapping (shop here) rather than steel strapping and also used a pneumatic combination tool hung with

The recipe for plastic strapping. What goes into plastic strapping and what are the qualities of strapping? Any manufacturing formula for strapping involves a tradeoff of qualities. For example, if maximum strength is desired, plastic material often becomes susceptible to lengthwise splitting or feedwheel milling. This can cause some serious problems in other areas not desired. It's important to know what qualities of plastic strapping. This helps you decide on the right strap for your application. The tradeoffs of qualities is what makes choosing strapping a little tricky. Luckily we've put together the chart below to give you a quick look at plastic strapping qualities.  Break Strength -  The amount of force required to break the strapping is expressed in pounds. Working Range Tension - Elongating the strap to a point where it wants to recover, but not so much that it can’t recover. When strap will perform to the best of its ability. Retained Tension - The strapping&#

E-commerce and how to gain repeat customers. You want to know how to get repeat customers online. Well, besides making a super-awesome, blow your mind type product that people just “have to have”, there’s other ways to help. I’m guessing you know where we’re going with this. You’re at The Packaging Group, so we’re going to show you ways to use packaging. 3 ways packaging can help you get repeat customers online. Tape Boxes Bubble   So, all the things needed to protect a product in a package, right? Well, yes and no. It’s more than that. Let’s go over each to see how you can improve customer retention. Tape Maybe the first thing that people will see besides the box. Tape is more than just securing the boxes together to protect your product, it can represent your brand. We suggest our water-activated tape for two reasons. It’s going to be the best way to protect your package during shipping and they can be customized. Instead of having to spend a lot of money on a custom box

0.5% of all products lost are damaged. Well that number is super small, so I don't care. This will never add up. WAIT !      What if your total sales revenue was 10 million? I'll let you do the math on that one. Hint: It's a significant number! Seen this before?   Let's fix that! There's several things you can do when trying to prevent damage during shipping.  First let's start with the stretch wrapping process. Stretch wrap to protect pallets. Do you know what a properly contained pallet looks like? Stretch wrap used to contain a pallet will protect it from damage if done correctly. Containment force is the squeezing pressure that the film puts onto the load. Containment force must be consistent from top to bottom, creating a single package or unit. If containment force isn't done properly, the pallet will shift and fall during transit. Just think of those huge trucks and their wide turns they're always taking. Now imagine that pallets shi